6/26/10

Vintage fruit crate labels



In search of a gift for a friend obsessed with oranges, I discovered vintage fruit crate labels.  These are the labels that were affixed to the ends and tops of produce-filled wooden crates from the 1890s to 1950s.  Sellers had to find creative ways of attracting buyers to their produce so they produced wonderfully designed labels.  Sadly, this practice ended when the pre-printed, cheaper cardboard box was introduced.  I found some really cool labels with great fonts, imagery and colors on Etsy, but it looks like there are other websites that sell the original labels too.  It’s too bad that a need for efficiency and less expensive methods trumped the production of these little graphic design gems, but it’s very cool that they are easy to find and collect.   


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