Apartamento Magazine

I'm dying to get my hands on an issue of Apartamento magazine. It's a relatively new, Milan-based mag that has a pretty interesting take on how a shelter mag should look and feel. Instead of featuring the mostly fussy and staged interiors of an Elle Decor-type spread, Apartamento takes informal shots of real peoples homes as they are on an everyday basis.  As the editor states, “Apartamento is there to capture the moment in life you start living in your own home and you want it to reflect your own personality." From what I can see, there is a lot of soul in these shoots, and they seem to capture what's missing in how we think about interior design today - that it's less about materialistic aspirations and more about personal expression. Apartamento is a very welcome addition to the shelter magazine line-up out now.